ORANGE CITY - SMAC's introduction of a pay-per-view model for carnival events has sparked fierce debate, both on social media and within the community. The controversy arose after a Facebook user broadcast an illegal live stream of a carnival event via his phone, triggering a flood of reactions. Many people criticized the model because it would limit access to traditional events such as the election of the carnival queen.
Comments during the Livestream
During the livestream, Minister of Culture responded, Xiomara Maduro, in a Facebook comment. She stressed that carnival is organized by SMAC, a government-licensed organization, and expressed concerns about this new approach. Maduro stated:
"In the past, elections were always broadcast. This year SMAC decided to come up with this model. I think SMAC, SETAR and Telearuba should explain how this collaboration benefits our culture, since this approach excludes many."
Maduro further indicated that she has raised the issue with the Board of Trustees representing the Minister of Culture. According to her, this change not only damages the tradition of carnival, but also excludes vulnerable groups in society, such as those with low income or health problems.
General Opinion in the Community
There is a broad feeling in the community that TeleAruba, as Aruba's national television station, has the responsibility to broadcast events of national cultural interest without restriction. Many people argue that while a pay-per-view model may be appropriate for international concerts or other commercial events, its use for national cultural events, such as Carnival, is unjust.
In addition, this decision raises questions about the future: will TeleAruba put other national cultural events behind a pay wall? These concerns have led to a broader debate about the balance between commercial interests and the accessibility of culture.
Response from SMAC President Darren van Ommeren
In an exclusive interview with Amigoe Aruba gave Darren van Ommeren, president of SMAC, explained the decision. He clarified that the partnership with Telearuba is specifically for the production of all carnival events, with the exception of the parades. The parades are outside the pay-per-view model and will be broadcast in a different way.
Van Ommeren explained that SETAR, although owner of Telearuba, has no direct involvement in the deal. He emphasized that SETAR as sponsor covers about 50% of the cost of the events. To cover Telearuba's production costs, a minimum of 850 pay-per-view passes must be sold. Any profits will be split between SMAC and Telearuba.
"This approach not only helps cover production costs, but also supports Telearuba financially," Van Ommeren said.
The Balance Between Culture and Commerce
The situation has attracted much attention and raised questions about the accessibility of national traditions. While some parties see the model as a necessary solution to cover costs, others feel excluded from an important cultural heritage. It remains to be seen how SMAC, TeleAruba and other concerned parties will respond to the criticism from the community.
