{"id":13844,"date":"2026-03-05T11:13:07","date_gmt":"2026-03-05T15:13:07","guid":{"rendered":"https:\/\/amigoearuba.com\/?p=13844"},"modified":"2026-04-25T16:35:20","modified_gmt":"2026-04-25T20:35:20","slug":"the-lab-ontvangt-als-eerste-op-aruba-de-status-van-google-premium-partner","status":"publish","type":"post","link":"https:\/\/amigoearuba.com\/?p=13844","title":{"rendered":"The Lab ontvangt als eerste op Aruba de status van Google Premium Partner"},"content":{"rendered":"

ORANJESTAD \u2014 Digital marketingbureau The Lab is sinds vorige week officieel erkend als 2026 Google Premium Partner<\/em>. Volgens het bedrijf is het daarmee het eerste en enige bureau op Aruba dat deze status heeft behaald.<\/p>\n

Google kent de Premium Partner-status jaarlijks toe aan de top 3 procent van de best presterende bureaus binnen het Google Partners-programma. Daarbij wordt onder meer gekeken naar klantengroei, campagneprestaties, technische expertise en het vermogen om advertentiebudgetten consistent te beheren.<\/p>\n

Volgens The Lab is de erkenning van belang voor de lokale markt, omdat veel consumenten Google gebruiken bij het zoeken naar hotels, restaurants, medische diensten en andere services. Het bureau zegt bedrijven te ondersteunen met campagnes die zijn gericht op concrete doelen, zoals telefoontjes, reserveringen en verkopen, met nadruk op gestructureerde rapportage, voortdurende optimalisatie op basis van data en verantwoord budgetbeheer.<\/p>\n

Het bedrijf stelt dat klanten gemiddeld 15 dollar aan omzet genereren voor elke dollar die in Google-advertenties wordt ge\u00efnvesteerd, mits sprake is van een goed opgebouwde campagne. Die resultaten moeten volgens het bureau niet alleen de zichtbaarheid vergroten, maar ook direct bijdragen aan de bedrijfsvoering van klanten.<\/p>\n

The Lab werd opgericht in 2012 en zegt inmiddels te zijn uitgegroeid tot het grootste digital marketingbureau van Aruba. Het bedrijf beschikt over een team van 19 specialisten dat werkzaam is vanuit Aruba, Cura\u00e7ao en Medell\u00edn in Colombia. De medewerkers zijn volgens het bureau gecertificeerd door Google en Meta en gespecialiseerd in strategie, betaalde advertenties, analytics, content, creatieve productie en optimalisatie.<\/p>\n

Oprichter Diederik Kemmerling noemt de erkenning een belangrijk moment voor het team. \u201cDeze status als enige Google Premium Partner op Aruba is een moment van trots voor ons hele team. Het weerspiegelt de inzet van al onze medewerkers om resultaten te leveren voor onze klanten. Wij vinden dat marketing verantwoord moet zijn en dat bedrijven duidelijkheid verdienen over hoe hun investering zich vertaalt in resultaten\u201d, aldus Kemmerling in een toelichting.<\/p>\n

Het Google Partners-programma ondersteunt marketingbureaus die Google Ads beheren voor bedrijven. De Premium Partner-status wordt jaarlijks toegekend aan bureaus die opvallen door prestaties en groei.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital marketingbureau The Lab is officieel erkend als 2026 Google Premium Partner. 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