{"id":12114,"date":"2025-10-31T11:21:13","date_gmt":"2025-10-31T15:21:13","guid":{"rendered":"https:\/\/amigoearuba.com\/?p=12114"},"modified":"2026-04-24T20:00:49","modified_gmt":"2026-04-25T00:00:49","slug":"a-t-a-versterkt-commerciele-banden-met-belangrijke-partners-in-nederland","status":"publish","type":"post","link":"https:\/\/amigoearuba.com\/?p=12114","title":{"rendered":"A.T.A. versterkt commerci\u00eble banden met belangrijke partners in Nederland"},"content":{"rendered":"

ORANJESTAD \u2013 Aruba Tourism Authority (A.T.A.) heeft tijdens strategische besprekingen in Europa haar commerci\u00eble relaties met belangrijke partners in Nederland verder versterkt. Daarbij lag de nadruk op samenwerking met luchtvaart- en reissectorpartners om de instroom van Europese bezoekers naar Aruba te vergroten.<\/p>\n

Volgens A.T.A. blijft de toeristische groeistrategie voor 2026 gematigd, met een totale groei van 2 procent. Binnen die doelstelling wordt specifiek ingezet op een groei van 6 procent vanuit Europa. De organisatie ziet diversificatie van herkomstmarkten als een belangrijk onderdeel van die aanpak.<\/p>\n

De delegatie van A.T.A. bestond onder meer uit ceo Ronella Croes, cmo Sanju Luidens, Area Director Europe Tirso Tromp en Sales & Marketing Manager Europe Carl Quant. Zij voerden gesprekken met verschillende partners, waaronder KLM en TUI.<\/p>\n

Tijdens het overleg met KLM kwam de rol van de Europese markt in de toeristische diversificatiestrategie van Aruba aan bod. KLM bevestigde dat in het komende winterseizoen twee extra vluchten naar Aruba worden toegevoegd, van eind november tot eind maart 2026. Momenteel noteert Aruba op de gedeelde vluchten met Bonaire een gemiddelde stoelbezetting van 59 procent. Daarnaast gaf KLM aan vanaf april 2026 het dagelijkse vluchtschema naar Aruba en Bonaire te handhaven. Voor 2027 is het voornemen uitgesproken om de Boeing 787 Dreamliner in te zetten op de route Amsterdam-Aruba.<\/p>\n

Ook met TUI, voor Aruba de belangrijkste partner in de verkoop van pakketreizen en accommodaties in Nederland en Belgi\u00eb, werd overleg gevoerd. TUI verzorgt twee vluchten per week naar Aruba in combinatie met Cura\u00e7ao en meldde een aanzienlijke groei in de wintermaanden. De stoelbezetting voor Aruba ligt volgens A.T.A. tussen de 60 en 70 procent.<\/p>\n

Dit jaar markeert bovendien twintig jaar directe verbondenheid tussen TUI en Aruba. Dat wordt onder meer gevierd met speciale promotionele activiteiten, waaronder een \u2018Aruba Day\u2019 bij een groot TUI-reisbureau in Utrecht. Verder krijgt Aruba extra aandacht in het inflightmagazine van TUI.<\/p>\n

Volgens A.T.A. reikt de betrokkenheid van TUI verder dan alleen vluchten en pakketreizen. TUI exploiteert ook een reisbureau op Aruba en ondersteunt duurzaamheidsprojecten zoals Aruba Conservation Foundation en ScubbleBubbles. Beide organisaties zetten de gezamenlijke marketingcampagne voort in 2026 en onderzoeken daarnaast de mogelijkheid van extra evenementen om nieuwe doelgroepen op de Nederlandse markt aan te spreken.<\/p>\n

Met de recente gesprekken zijn de onderlinge vertrouwensband en samenwerking tussen A.T.A. en haar Europese partners verder bevestigd, aldus de toerismeorganisatie.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aruba Tourism Authority heeft tijdens strategische overleggen in Europa de samenwerking met KLM en TUI verder aangescherpt. Doel is om meer bezoekers uit Europa aan te trekken, binnen een gematigde groeistrategie voor het toerisme richting 2026.<\/p>\n","protected":false},"author":1,"featured_media":12113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[169],"tags":[],"class_list":{"0":"post-12114","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-toerisme"},"yoast_head":"\nA.T.A. versterkt commerci\u00eble banden met belangrijke partners in Nederland - Amigoe Aruba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amigoearuba.com\/?p=12114\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A.T.A. versterkt commerci\u00eble banden met belangrijke partners in Nederland - Amigoe Aruba\" \/>\n<meta property=\"og:description\" content=\"Aruba Tourism Authority heeft tijdens strategische overleggen in Europa de samenwerking met KLM en TUI verder aangescherpt. 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